KRONIKO ARTE
Luis “Güillo” Cruz Martes is a graphic and visual artist born in 1982 in Río Piedras, Puerto Rico, and raised between the diaspora and the highlands of Jayuya. From an early age, he showed great talent for drawing, which led him to develop a unique and visually striking pictorial style that has become the core of his artistic work.
He currently resides in San Juan, Puerto Rico, where he works on his artistic production focused on socio-cultural aspects. His approach seeks to preserve ancestral forms and philosophies through a contemporary and urban language that reflects his Puerto Rican and Latin American identity.
In addition to his artistic work, from 2015 to 2020 he curated and directed the Galería Betances project, an emerging and transdisciplinary space that sought to enrich the artistic experience in the Mayagüez community. He also has more than 15 years of experience as a creative graphic designer and independent illustrator in the field of advertising and graphic goods. Cruz Martes is also the founder of Króniko Arte, a graphic production brand established in 2008 that has stood out for its distinctive and characteristic designs. His success transcends the boundaries of fashion to become a creator of creative and commercial concepts, which has earned him recognition both locally and internationally.
Presented work: Three paintings on Canvas and murals on the digital screen.
- Don Tite: Golden Series – In celebration of my favorite composer, the master of song, of color, of flavor, of the sound diversity of Borinquen and the Barrios de Caribe.
- Mixed medium
- Screen printing on gold leaf and paper
- 24”x 24”
- Maelo: Golden Series – Dedicated to the greatest sonero, the one who changed the game, the same one who took our bomb and our plena to the avenue of greatness. Our tradition in its salsa, in its guaracha in its neighborhood course, Ismael Rivera de la Calma pal Mundo.
- Mixed medium
- Screen printing on gold leaf and paper
- 24”x 24”
- Cortijo: Golden Series – For the genius of the Creole sound. The father of the combo that brought the bomb and the plena at the orchestra level. The one with the key, the seed of the Great Combo of Puerto Rico and one of the most important Santurcinos in popular culture. The great Rafael Cortijo Verdejo
- Mixed medium
- Screen printing on gold leaf and paper
- 24”x 24”
